Do You Know Your Customer Avatar?
If you are a fan of wildlife, by now the algorithm on your favourite social platform should have shown you this video that is now one of the most viral hunting footage on the internet. Basically it shows a lioness that can’t seem to find a perfect moment for attack, and a lion that instantly leaps in for the kill. One of the popular takeaways is not to wait for the right moment but just leap in. The other, not so popular takeaway is the power of focus. Focus is one of the primary hunting lessons that lion cubs must learn before they reach adulthood, failure of which could mean death for the pride. It doesn’t matter how many prey there are, if you can’t focus on one, you starve. The same is true for business.