How can you leverage your customer avatar for success?
Charles Obwanda
Once you have created your buyer personas, it is important to use them to create targeted business and marketing strategies. Here are some strategies you can use to utilise your buyer personas:
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Do You Know Your Customer Avatar?
If you are a fan of wildlife like me, the algorithm on your favourite social platform should have shown you this video that is now one of the most viral hunting footage on the internet. Basically it shows a lioness that can’t seem to find …
Unlock the Power of Customer Journey Mapping for Your Business
A journey map is a powerful tool for any business looking to gain insights into their customers’ experience. It is a graphical representation of a customer's journey with your company and can be used to identify problems and opportunities for improvement. By mapping out the …
When do I need market research?
Market research is the process of gathering information about a target market in order to understand their needs and wants. It can be done through surveys, interviews, focus groups or online research. This information is then used to develop marketing plans that will attract and …
