How can you leverage your customer avatar for success?
Previously, we spoke about customer avatars and why its important for a business to have one. Once you have created your buyer personas, it is important to use them to create targeted business and marketing strategies. Here are some strategies you can use to utilise your buyer personas:
Do You Know Your Customer Avatar?
If you are a fan of wildlife, by now the algorithm on your favourite social platform should have shown you this video that is now one of the most viral hunting footage on the internet. Basically it shows a lioness that can’t seem to find a perfect moment for attack, and a lion that instantly leaps in for the kill. One of the popular takeaways is not to wait for the right moment but just leap in. The other, not so popular takeaway is the power of focus. Focus is one of the primary hunting lessons that lion cubs must learn before they reach adulthood, failure of which could mean death for the pride. It doesn’t matter how many prey there are, if you can’t focus on one, you starve. The same is true for business.
Unlock the Power of Customer Journey Mapping for Your Business
A journey map is a powerful tool for any business looking to gain insights into their customers’ experience. It is a graphical representation of a customer’s journey with your company and can be used to identify problems and opportunities for improvement. By mapping out the customer journey, you can identify what works, what doesn’t work, and what could be improved upon to make the experience better for your customers.