ESOMAR 28 Questions for Buyers of Online Sample.
ESOMAR is the global organization that strives to enable better quality research of markets, consumers and societies. As part of their guidelines for conducting online research on the Internet, ESOMAR has a series of questions designed to help market researchers when purchasing and conducting online research.
The primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose. Put another way, the aim is to help researchers to ensure that what they receive meets their expectations. The questions are also designed to introduce consistent terminology for providers to state how they maintain quality, to enable buyers to compare the services of different sample suppliers. Notes on the context of the questions explain why the questions should be asked and which issues researchers should expect to be covered in the answer.