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Category: Brand Research

Using Competitor Analysis to Sharpen Brand Strategy
Brand Research, Brands & Marketing Strategy

Using Competitor Analysis to Sharpen Brand Strategy

opinionspace
August 11, 2026
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The Role of Market Research in Successful Rebranding - Opinion Space Africa
Brand Research, Brands & Marketing Strategy, Consumer Insights, Consumer Research

The Role of Market Research in Successful Rebranding

opinionspace
February 24, 2026
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A Practical Guide to Brand Positioning Studies
Brand Research, Brands & Marketing Strategy

A Practical Guide to Brand Positioning Studies

opinionspace
August 19, 2025
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How to Use Segmentation to Improve Marketing ROI
Brand Research, Brands & Marketing Strategy

How to Use Segmentation to Improve Marketing ROI

opinionspace
February 20, 2024
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Evergreen Techniques for Tracking Brand Health
Brand Research, Brands & Marketing Strategy, Research Methodology

Techniques for Tracking Brand Health

opinionspace
December 5, 2023
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Building Stronger Brand Loyalty Using Research
Brand Research, Brands & Marketing Strategy, Consumer Research, Customer Experience, Research Methodology

Building Stronger Brand Loyalty Using Research

opinionspace
August 1, 2023
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Customer Avatar - Opinion Space Africa
Brand Research, Consumer Research, Qualitative MR

How can you leverage your customer avatar for success?

opinionspace
March 23, 2023
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Customer Journey Map- Opinion Space Africa
Brand Research, Brands & Marketing Strategy, Consumer Insights, Consumer Research

Unlock the Power of Customer Journey Mapping for Your Business

opinionspace
February 21, 2023
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When to MR
Brand Research, Consumer Research, Data Collection, Research Methodology, Research Stories

When do I need market research?

opinionspace
December 10, 2022
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