Advertising Research

12

Jul

Advertising Research

Successful advertising is an effective advertisement that has been marketed to the targeted audience and has generated a response. If you’ve demonstrated a positive response to your advertisement, the ad has been successful. In order to effectively determine if your advertisement has been successful, you’ll want to assess the following: -Did you generate a response? -Was there a conversion of interested leads to paying customers? -What is your total return on investment? A successful advertisement can be determined by these statistics.

17

Sep

Omnibus Surveys

Omnibus is a super-survey made by compiling two or more mini-surveys typically designed for different clients and purpose. With an omnibus, the surveys from different clients are merged into one partitioned questionnaire and fielded at once before the data is separated for analysis by each one of them. The chart below indicates how omnibus surveys are commissioned[…]