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Category: Brands & Marketing Strategy

Using Competitor Analysis to Sharpen Brand Strategy
Brand Research, Brands & Marketing Strategy

Using Competitor Analysis to Sharpen Brand Strategy

opinionspace
August 11, 2026
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Using Demand Estimation to Make Better Product Decisions
Brands & Marketing Strategy, Product Strategy

Using Demand Estimation to Make Better Product Decisions

opinionspace
May 19, 2026
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How Startups Can Identify Market Opportunities
Brands & Marketing Strategy, Entrepreneurship & Research, Market Intelligence

How Startups Can Identify Market Opportunities

opinionspace
March 17, 2026
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The Role of Market Research in Successful Rebranding - Opinion Space Africa
Brand Research, Brands & Marketing Strategy, Consumer Insights, Consumer Research

The Role of Market Research in Successful Rebranding

opinionspace
February 24, 2026
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Guide to Creating Customer Personas
Brands & Marketing Strategy, Entrepreneurship & Research, Market Intelligence

Guide to Creating Customer Personas

opinionspace
February 17, 2026
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Evergreen Benefits of Tracking Customer Sentiment
Brands & Marketing Strategy, Consumer Research

Benefits of Tracking Customer Sentiment

opinionspace
December 16, 2025
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A Practical Guide to Brand Positioning Studies
Brand Research, Brands & Marketing Strategy

A Practical Guide to Brand Positioning Studies

opinionspace
August 19, 2025
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Why Every Brand Needs Continuous Market Monitoring
Brands & Marketing Strategy, Consumer Insights, Consumer Research

Why Every Brand Needs Continuous Market Monitoring

opinionspace
April 15, 2025
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Using Usage & Attitude Studies to Stay Competitive
Brands & Marketing Strategy, Qualitative MR, Research Methodology, Retail & Shopper Insights

Using Usage & Attitude Studies to Stay Competitive

opinionspace
February 18, 2025
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Measuring Advertising Effectiveness
Brands & Marketing Strategy, Consumer Research

Measuring Advertising Effectiveness: Classic Methods That Still Work

opinionspace
December 17, 2024
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